Andrew Davies

CMO

: Andrew serves [Paddle.com](http://paddle.com/) as Chief Marketing Officer. Paddle has raised over $295m to build out the complete payments infrastructure for high growth software companies, currently serving over 4000 customers.

Previously Andrew was VP Corporate Marketing at Optimizely (formerly Episerver), after it acquired the business he co-founded, Idio. His role included leading global strategy and activity for Demand Gen, Brand, Digital, ABM and Content. During his time at Optimizely, they integrated 5 acquisitions, rebranded the entire company, and grew pipeline and sales significantly. As co-founder and CMO, he helped build Idio from scratch to a market-leader in B2B content personalization, raising $13m+ and serving enterprise clients including Pegasystems, BNY Mellon and IBM.

Andrew also advises SaaS scale-ups, and sits on the board of Ninety, an agile digital transformation consultancy which serves the insurance industry and gives 90% of distributable profits to alleviate global poverty. He lives with his wife and two children in the Devonshire (UK) countryside.