Monthly recurring revenue or MRR is a key business metric that subscription-based businesses should monitor.
Why is it so important? MRR makes long-term revenue forecasts based on current recurring revenue. And, by making these forecasts, it is possible to "predict" how a business will grow and convince potential investors!
So, how do you use MRR? And, how can you make growth forecasts based on your recurring revenue streams?
If you are an entrepreneur, a growth marketer, or a marketing manager looking to assess your company's growth potential, discover what is monthly recurring revenue and how to use it.