Today, customer attrition is a concern for most businesses at one point or another. Understanding it and implementing the right strategies to reduce customer attrition is key for future growth.
Every year, companies lose an average of 10% of their customers. Harvard Business Review
While the number of customers fluctuates in all business sectors, companies offering long-term services with subscription payments, such as SaaS software publishers or telecom operators, are the most affected.
But, how to calculate customer attrition? How should it be interpreted? And how to reduce customer churn?
Discover all of our tips and recommended tools on customer attrition to improve your marketing strategy!